Amazon Fashion

My role: Senior Creative / Writer

A music video-inspired fashion film and brand campaign to introduce Amazon Fashion’s Virtual Try-On For Shoes technology to the world. Seamlessly flying between vignettes via meticulously-framed match cuts and whip pans, and utilizing both practical and digital shoe-changing effects, this 60s anthem film is a visual and sonic treat that celebrates footwear fanatics of all kinds.

I ideated, art directed, and helped oversee all VFX post production for the film.

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Director: Matt Genesis

Agency: Stink Studios

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