THE CASPER CASTLE

The three-day shoot for this project was a modern day Noah’s Ark: puppies, kittens, turtles, piglets, ducks, goats, alpacas –– every cute animal on the East Coast with a reputable talent agent was there.

To take advantage of the cuteness at our disposal, I constructed a castle made entirely of recycled Casper mattress boxes, complete with parapets, tunnels, custom flags, and a drawbridge.

In between filming the primary “scripts” with the animals, I directed a series of behind-the-scenes social videos featuring the critters exploring the castle.

Casper was so thrilled with the additional scenes that they asked us to cut some of the footage together for a TVC to promote an upcoming dog bed sale.